Savanta Essentials

A high-quality, streamlined, data-led solution engineered for you…

Prove your genius. The research & insight tools you need to win the pitch, deliver successful campaigns and prove your genius.

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights. The same quality and rigour you’d expect,
just fuss-free, fast, and flexible.

Remove the guesswork and refine your work to wow clients, colleagues and customers.

Empowering insight teams with the knowledge to inform and inspire decision making across a range of key products including:

Essentials Pitch winner:

Gain confidence and credibility for your pitch with same-day validation from consumers.

A simple 4-step process:

Validate: Speak with a specific audience to test your ideas to support your hypothesis & build a winning proposal that stands out from the rest.
Understand: Easily capture the views of your target audience by asking up to 10 questions including one video and open-ended response to uncover in-depth emotions.
Inform: Seamlessly obtain crucial facts and figures to finalise your creative journey the same day hours while you work on your proposal.
Increase: Expand your portfolio by winning more pitches and further establishing your agency.

Essentials Brand Tracker:

Simple but smart tracking of your brand across all the major metrics you need.

A simple 5-step process:

Define: Your target audience, sample size and wave frequency.
Build: Custom questions specific to your brand.
Measure: Brand KPIs, brand drivers, competitor performance, audience profile, and ad campaigns.
Compare: Benchmark against 1500+ other brands across a range of sectors.
Analyse: Online dashboard with automated insights of key campaign metrics, plus, Excel data tables, charted PPT by question, PDF summary deck and online cross-tab functionality for data interrogation.

Essentials Campaign Evaluation:

Demonstrate the ROI of your campaign, by measuring uplifts in awareness, perceptions & behaviours, including purchase intent.

A simple 5-step process:

Define: Your target audience, sample size and wave frequency.
Build: Custom questions specific to your brand, category & campaign.
Measure: Brand uplift from your campaign across KPIs, recall of your campaign and how well the creatives are received.
Compare: Benchmarks against other campaigns across a range of sectors.
Deliver: Online dashboard with automated insights of key campaign metrics, plus Excel data tables, charted PPT by question, PDF summary deck and online cross-tab functionality for data interrogation.

Essentials Concept Test:

Evaluate your ideas and identify the winning concepts to outsmart your competition.

A simple 5-step process:

Define: Your target audience and number of concepts to be tested.
Build: Custom questions specific to your brand and concepts.
Measure: Product KPIs, purchase intent, brand fit and audience profiles.
Analyse: Online dashboard with automated insights of key concept metrics, plus Excel data tables, charted PPT by question, PDF summary deck and online cross-tab functionality for data interrogation.
Iterate: Data provides insight on best performing concept to take forward to the next development stage.

Essentials Creative Test:

Prove your creative works before you release it, with fast testing on your target market.

A simple 5-step process:

Define: Your target audience and number of creatives to be tested.
Build: Custom questions specific to your brand and creative.
Measure: The strength of the creative and how it can be optimised further and identify which creative route is more appealing for consumers.
Iterate: Data provides insight on best performing creatives to take forward & how to optimise them further to generate maximum ROI.
Deliver: Online dashboard with automated insights of key campaign metrics, plus Excel data tables, charted PPT by question, PDF summary deck and online cross-tab functionality for data interrogation.

Essentials Employee Experience:

Build and test effective strategies that drive employee engagement and retain top talent

A simple 5-step process:

Define: Your employee contact list.
Build: Custom questions specific to your organisation, including bespoke profiling questions linked to your organisational units.
Measure: Employee sentiment and particular pain points experienced by your employees, and how employee experience varies by area of organisation, seniority and other sub-groups.
Compare: How the experience of your employees compares to other organisations and identify drivers of employee experience to develop priority action plans.
Deliver: Online dashboard with automated insights of key metrics and cross-tab functionality for data interrogation, Excel data tables, and PPT summary deck.

Essentials Stakeholder Perceptions:

Understand sentiment and priorities to build effective stakeholder engagement strategies.

A simple 5-step process:

Define: Your stakeholder map and target audience.
Build: Custom questions specific to your audience, including bespoke profiling questions.
Measure: Stakeholder perceptions on performance and strengths and weaknesses in relationships, including key priorities for the future to inform organisational strategy.
Compare: How perceptions and communications requirements vary by stakeholder type and compare to those of other organisations to develop priority action plans.
Deliver: Online dashboard with automated insights of key metrics and cross-tab functionality for data interrogation, Excel data tables, and PPT summary deck.

BrandVue: Essentials

Get 6 months of consumer trend data to help you answer specific business challenges with a one off cost.

What is it?

BrandVue Essentials is a fast, cost effective way to access up to six months of consumer trend data, across key industry sectors. It empowers you to make business decisions by putting the data in your hands.

How does it work?

Using data from our BrandVue market intelligence programme, we’ve created a fast, simple solution for clients that want data instantly. BrandVue Essentials gives you the option to build your own custom data set, or purchase a pre-made pack that can allow you to answer specific business issues.

Business Essentials Brand Tracking:

Enabling businesses to optimise their brand’s position.

A simple 5-step process:

Define: Your target audience and competitive set you’d like to benchmark your brand against
Build: Custom option lists and bespoke questions specific to your brand and competitive set
Measure: Brand KPIs (awareness, familiarity, current usage, consideration, preferred brand), Brand Drivers (associations, affinity, features, NPS) and firmographic profiling
Analysis: Online dashboard with automated insights of key metrics and cross-tab functionality for data interrogation, plus Excel data tables, PPT charted output and a PDF summary document
Iterate: Data provides insights you need to understand and optimise your brand’s position going forward

Business Essentials Customer Satisfaction:

Understand if your customer service offering is meeting the needs of your customers and help support business growth

A simple 5-step process:

Define: Your target audience and your customer satisfaction areas to measure
Build: Custom option lists and bespoke questions specific to your customer service offering
Measure: Our ‘tried & tested’ KPIs, detailed exploration of your customer service offering, areas for improvement, marcoms preference, competitor analysis and firmographic profiling
Analysis: Online dashboard with automated insights of key metrics and cross-tab functionality for data interrogation, plus Excel data tables, PPT charted output and a PDF summary document
Iterate: Get the insights you need to optimise your customer service offering and future satisfaction levels

Business Essentials Product Concept Testing:

Understand how your core target audience will react to your new product concept and how you can optimise it to deliver in-market success

A simple 5-step process:

Define: Your target audience and product concept to test
Build: Custom option lists and bespoke questions specific to your brand and product concept
Measure: Product KPIs, detailed product test, company / brand association, influence of company name / brand, and firmographic profiling
Analysis: Online dashboard with automated insights of key metrics and cross-tab functionality for data interrogation, plus Excel data tables, PPT charted output and a PDF summary document
Iterate: Data provides insights you need to optimise your new product concept to deliver-in market success

Benefits include:

Speed of delivery
Questionnaire/product blueprints designed by experts allowing for consistently fast timings within 24 hours

Benchmarked data
Understand where your offer fits alongside the competition

Visual outputs
Online dashboard with easy-to-understand set of deliverables

A cost effective, high value alternative
Essentials allows you to run your core projects at a lower cost in a post pandemic & economically uncertain market

High quality operational excellence
Have confidence that the Essentials are run in house by Savanta’s award winning operations team

For more information please download our two page guide to Savanta Essentials and/or get in touch with one of our experts here.

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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)