Research audiences

Our skilled approach to audience recruitment and our care in treating respondents as we treat our own clients helps maximise response and attention from research audiences. It ensures accuracy and richness of findings, ultimately leading to more commercially-orientated, actionable recommendations.


Ranging from the newly-banked through to sophisticated HNW investors, including existing customers, prospective customers, lost customers, and competitors' customers, across the range of financial sectors.

Intermediaries and business partners

Including IFAs, general insurance brokers, mortgage brokers, and other business introducers such as accountants and solicitors.

Business customers and prospects

Ranging from CFOs of major corporates across the globe to local owner-managed businesses, for services ranging from international project finance to new banking services for SMEs.


Including customer-facing sales staff and back office service providers to senior management across the business, to maximise buy-in to research and resultant business decisions.

Other stakeholders and influencers

Who may include your private and institutional shareholders, regulators and trade associations, general and business media and the trade press.