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RESEARCH TOOLS

We deploy a wide range of research tools, carefully selected either individually or in combination, to meet the objectives of the assignment in question. These include:

  • Depth interviews, paired depth interviews, teledepth interviews, focus group discussions and other qualitative techniques, among business decision-makers and personal customer groups.
  • Structured telephone interviews, online surveys and other quantitative techniques.
  • Specialist B2B mystery shopping as prospective business customers, intermediaries, pension fund managers, etc, to evaluate sales service, helplines and other customer and intermediary interfaces.

For international research our solutions include:

  • International qualitative studies in North America and continental Europe with depth and tele-depth interviews conducted by our research team, including multi-lingual research associates.
  • Direct telephone interviews with business decision-makers across Europe, North America and Asia conducted by research associates in English or local languages by qualified researchers with relevant language skills.
  • Multi-regional/global studies designed and controlled from London with fieldwork conducted by our local fieldwork partners.

For quantitative studies, we work closely with our established fieldwork partners. When required, we involve other Charterhouse directors skilled in particular business issues or research techniques, to advise on elements of research design or participate in client workshops.