Does your literature pass the stress test?

Creating engaging customer-facing literature that is informative, functional and treats customers fairly is a challenge for financial services providers. Each individual piece of literature needs to be looked at in isolation in terms of its role but there are rules that should be considered when designing any piece of literature.

Based on more than 1,000 hours of customer conversations, Charterhouse Research has developed a rigourous framework for literature testing. This white paper highlights key learnings and insight into how literature can pass the stress test.

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Charterhouse Research is part of MIG Global and part of the Next15 Group.

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