Exploring the link between spare cash and happiness

Business objective

To explore if there is any link between spare cash and happiness and what a financial service organisation can do to help improve happiness.

Our challenge

To obtain a true picture of UK households within a relatively tight budget. Ensuring the research and any modelling is robust and trackable in the future. Make the findings relevant for a financial supplier but interesting & connected to real life issues.

Our solution

The survey has been run for 3 years now and repeats annually.

The result

A link was found between spare cash and happiness. More importantly it was found that people who save and budget are happier than those who don’t. Other more light-hearted findings allowed findings to be bought into internally and externally along with plenty of news coverage, providing exceptionally good value PR.

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Charterhouse Research is part of MIG Global and part of the Next15 Group.

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