To explore if there is any link between
spare cash and happiness and what a financial service organisation can do to
help improve happiness.
To obtain a true picture of UK households
within a relatively tight budget. Ensuring the research and any modelling is
robust and trackable in the future. Make the findings relevant for a
financial supplier but interesting & connected to real life issues.
The survey has been run for 3 years now and repeats annually.
A link was found between spare cash and happiness. More importantly it was found that people who save and budget are happier than those who don’t. Other more light-hearted findings allowed findings to be bought into internally and externally along with plenty of news coverage, providing exceptionally good value PR.