New Retirement Product Research

Background

Our client had designed a new investment proposition around three different investment options for the “at retirement” market. Prior to launch there was a to better understand how to ensure that the proposition is fit for purpose becomes a solution of choice for advisers in a competitive marketplace.

Objectives

Solution

Result

The research clearly highlighted which elements of the proposition resonated and had potential with different sectors of the IFA market and we were able to recommend a launch strategy.

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