Over 50s Life Cover Proposition Development

Business objective

Our client was working on plans to revitalise the business and introduce new product lines including a new Advised Guaranteed Acceptance Over 50s plan. Research was required to give a clear understanding among advisers & consumers of their: 

Our solution

The Result

The research results fed directly into shaping a new Over 50’s life cover proposition including recommendations on desired product features at launch and later enhancement together with the intermediaries' supporting service expectations & ways to talk to/ market to consumers.

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